Evian Water ads.
Introduction: This poster as well as the ad were designed and posted by “Evian Water” company on Pinterest, YouTube, and other social media apps to attract customers towards them. In 1789, the source of natural mineral water was found by Marquis De Lessert. He found water that was more drinkable than usual water and started to drink it every day.
Visuals in advertisements: In the picture, a transparent bottle is shown in which a beautiful scenery of mountains, a fountain, and below that a small castle can be seen. In the background, a cold environment is presented as at the bottom of the picture water full of glaciers is shown. The theme used in this ad is very relaxing and cooling to justify the water’s name i.e., natural spring water. In the video, icy mountains are shown in the starting, and then a hand with a cane of sparkling water and written "We've added sparkles." on top of it after the hand appears properly. It feels like it is all real.
Color Scheme: Colors like green, red, blue, etc. are used inside the bottle to show a sunny environment, whereas shade of blues can be seen in the background of the image. The word "Evian" is written in big letters with red color and "natural spring water" is written in small texts with blue color. Whereas in the video combination of blue, white, and sea green is shown beautifully.
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This ad campaign is the most recent post posted by Evian on July 10, 2018. I Wanna hashtag #Liveyoung is the theme of the latest advertising campaign for Danone's Evian Natural Spring Water, which is only available in the U.S. The firm claims that the new campaign is inspired by how individuals "Live Young," emphasizing that youth is more than just a chronological age but rather a mindset that emphasizes living a life full of vitality and adventures. I Wanna is influenced by the Evian Live Young philosophy, which is described as having an endlessly curious, fun, and forward-thinking outlook on life.
References:
(n.d.). Evian Water history. Evian.
evian Water History | evian® - evian Natural Mineral Water
Glenday, J. (2022, May 9). Evian Sparkling DSP 16x9 [Video]. YouTube. https://youtu.be/t1TccQRgtBQ?list=TLGGMIMRyYYj0ogyMTA2MjAyMw
"Evian launches new creative ad campaign." (n.d.). Beverage Industry. Evian launches new creative ad campaign | 2018-07-10 | Beverage Industry (bevindustry.com)
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