FLOS-LEK
Description: The main attraction of this ad is how big the pack of sunscreen is shown in the image as compared to the people. The designers have applied an excellent approach to illustrate the waterproof and shady qualities of a suntan lotion using visual hyperbole. At the beach, the FLOS-LEK sunblock package offers protection from the sun. By choosing the idea of a beach for the ad the designers have tried to talk more about the product that how it will protect the skin in the beach-like sun.
About the product: The product is made by a renowned company called "Floslek Laboratorim" which makes products other than sunscreen for all ages. They make eco-friendly products by reusing water again and again, and they are recyclable because there is very less amount of non-recyclable elements used in packing as well as in the product. This ad was also posted by "Ads of the Day" on marketing instinct on June 16, 2021. The sunscreen's SPF level shown in the ad is 50+ which can protect from the sun even at the beach the sun ray are the worst for the skin. It prevents the skin from being uneven pigmentation and it is proven that it does not cause any allergic reaction on the skin. It is suitable for all skin types. It is highly water-resistant. Plus, it is oil-free which means it does not feel oily on the skin after the application. A customer who bought the product from Amazon put a review on this product saying, " I absolutely love this product! If you are in the market for a sunscreen that won’t burn around the eyes this is it! It came in a timely fashion and was exactly what I ordered."
Color scheme: The color scheme used in the ad is summery and beachy. Green, blue, white, and orange are utilized in the image.
References:
Laboratorium Kosmetyczne FLOSLEK. (2022, February 9). Take care of the planet with us! #ekokrokiflosek [Video]. YouTube. https://youtu.be/HPt0LtCPrXI
Floslek Sunblock Ads. (2021, June 16). Marketing Instinct. Retrieved June 21, 2023, from https://www.marketing-instinct.com/inspirations/floslek-sunblock-ads/
The ad effectively captures attention by emphasizing the size of the sunscreen pack in comparison to the people in the image. This visual technique immediately conveys the product's large capacity and suggests that it provides ample protection against the sun, particularly in beach-like environments. The choice of a beach setting aligns well with the intended message of sun protection.
ReplyDeleteRegarding the product itself, the fact that it is manufactured by a renowned company, "Floslek Laboratorim," adds credibility and trustworthiness to its quality. The mention of the company's commitment to eco-friendly practices, such as reusing water and utilizing recyclable materials in packaging, is also a positive aspect that appeals to environmentally conscious consumers.
However, to provide a critical comment, it would be beneficial for the ad to highlight specific features or benefits of the sunscreen beyond its size. While the emphasis on sun protection in beach environments is clear, additional information about the product's SPF level, water resistance, or other protective qualities could further strengthen the ad's effectiveness.
Furthermore, although the ad mentions the eco-friendly practices of the company, it would be helpful to provide more details or certifications to support these claims. Clear communication of the product's eco-friendly attributes and their impact on sustainability could enhance the appeal to environmentally conscious consumers.
Lastly, while the mention of the ad being recognized by "Ads of the Day" on June 16, 2021, adds a sense of accomplishment, it does not directly contribute to the ad's critical evaluation. Including more specific metrics or customer testimonials would provide more substantial evidence of the ad's success and effectiveness.
Overall, the ad effectively utilizes visual elements to convey the product's size and its suitability for sun protection in beach-like environments. By further highlighting specific features, providing more substantial evidence of the product's eco-friendly attributes, and incorporating additional forms of social proof, the ad could strengthen its messaging and appeal to a wider audience.
_Hari Narayan Timsina
2209112
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ReplyDeleteI like that you guys used some YouTube videos to add some flavor to your blog. However I would still love to see some more content that digs a bit deeper into your topic and also APA references. It would be nice if you guys can add some more blog entries, just to continue to explore into this interesting topic and relay the content, not only about describing your product, but also tying it in with your topic.
ReplyDeleteLastly, for the references under this post, the yellow text on the white highlighted background makes it somewhat hard to read. But, Overall, good job though :)